Expect More From Your Brokerage.

Unlock the SERHANT. Effect and start saving time, build your legacy, increase conversion, and grow your price points.

Join Now

SERHANT. Agents Earn 4X More*

More reach. More revenue. More results. Faster. Our agents earn more because they have more: more support, more visibility, and more opportunity.

THE NETFLIX EFFECT

The Most Followed Real Estate Brand in the World is Now in 300+ Million Homes Across 190 Countries.

Poster of the Netflix series 'Owning Manhattan' featuring Ryan Serhant in a blue pinstripe suit standing in a modern apartment with tall city buildings visible through large windows in the background. Text indicates the show premieres on December 5.

0 %

Increase in Followers

0 %

Increase in Reach

0 %

Increase in Impressions

0 %

Increase in Engagement

Our Core Values.

At SERHANT., culture isn’t a backdrop—it’s our backbone. We’re driven by creativity, camaraderie, grit, and optimism. We amplify together, disrupt for good, create for tomorrow, and stay relentlessly focused on growth. Because when our people grow, our entire ecosystem thrives.

Icon of a blue loudspeaker or megaphone with sound waves coming out.

Amplify Together

We celebrate every win and lift each other higher.

Line drawing of a person running fast, with motion lines indicating speed.

Be Relentless

We never stop learning, creating, or pushing for better

Three navy blue gears, with one gear featuring a heart shape cutout.

Disrupt for Good

We challenge norms to move our industry forward.

Drawing of a light bulb being painted with a paintbrush

Create for Tomorrow

We innovate today to shape what real estate becomes next.

THE SERHANT. BLUEPRINT

5 Pillars of Success.

Our blueprint is simple: transform potential into performance. Every agent has a story waiting to be written, and we provide the map to turn that narrative into success.

BUILD

We Help You Grow.

Lay the foundation for success by creating a clear business plan with actionable goals. Establish your strategy, define your niche, and set the stage for sustainable growth.

Sell It: with modern training methods and resources, you can apply our proven formula to your business right away
Strategic goal planning
Monthly Training Guides
Discounted coaching

Join Now

BRAND

World Class Branding, Built In-House.

Our expert creative teams give you everything you need to build a standout identity and deliver high-impact marketing across every stage of your business.

World-class marketing in 60 seconds with Design Lab
Streamlined client, lead, and campaign management through S.RM
In-house branding and design expertise from ID Lab
Bespoke marketing solutions tailored for top-tier listings with the Signature Marketing Suite

Blue circular badge with white text reading '2K+ Ready-to-use templates'.

Join Now

Large white text that says 'SERHANT.' with a smaller white word 'Signature' underneath on a black background.

Elite Properties Demand Elevated Strategy, Unmatched Exposure, and Seasoned Expertise.

SERHANT. Signature offers a curated suite of bespoke branding and marketing solutions, exclusively crafted for the top 1% of listings in your market.

With an award winning content studio behind you, you’ll transform your media presence, expand your reach, and establish yourself in a way that resonates with your audience.

AMPLIFY

Reach More People Than Anyone Else.

Be a magnet for opportunity and leverage media, networking, and industry-leading tools to build influence that drives inbound business and long-term client relationships.

Cinema-quality production with SERHANT. Studios
Unrivaled global exposure through Netflix
Access to the largest distribution network
Brand power that brings unmatched organic reach

0 M+

Monthly Media Reach

0 M+

Engaged Followers

0 B+

Global Media Impressions

0 K+

Press Placement Highlights

Join Now

S.MPLE, a mobile app interface with notifications, message recordings, and templates related to real estate and business management.

SIMPLIFY

Simplify and Enhance Your Business.

We are the leader in AI for real estate and we’re reinventing a whole new way to work. Utilize our technology, processes, and operational support to eliminate friction, speed up transactions, and allow you to focus on what matters—closing deals.

Full-service support team with advanced tech
Submit requests by voice note or text
Real-time task and transaction tracking
Workflows built by agents for real-world needs
Save time to focus on clients and closing

Join Now

CONNECT

Our Agents Demand Boutique Service With Global Access.

Access a global real estate ecosystem designed to help agents learn, connect, and collaborate across markets.

300+ hours of training material
100+ hours of live workshops in 2025
Sell It networking events
Cross-market referral program
24/7 community for global collaboration

0 K+

Members

0 +

Courses

0 +

Countries & Territories

0 M+

Daily Deal Volume

Join Now

Tablet displaying video conference with two main participants, Robert Frank in a suit and glasses in a busy indoor setting, and Ryan Serhant in a white shirt, along with smaller participant thumbnails on the right.

Win Together. Amplify Each Other.

Tap into SERHANT. Live! and learn directly from leading voices in business, media, and entrepreneurship. Weekly sessions with high-profile gusts give you the strategies, mindset, and network to accelerate your success.