Let us help you tell your story.

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ID Lab is your in-house creative production studio. We harness what makes you unique to generate creative solutions so that your brand stands out. 

Identity Development

Construct top-to-bottom visual identities and create comprehensive branding guides that ensure consistency and recognition.

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Collateral Production

Generate and produce the widest range of printed and digital collateral for use in ad campaigns, open houses, launch events, and much more.

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Multi-Channel Marketing

Build unique multi-channel plans based on your target market, exposure goals, and competitors. Leverage social media, digital, guerilla, and traditional mediums for maximum amplification and resonance. 

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Your

Story

Brought

to Life.

We Start By

Uncovering what makes you, you. How? We utilize tools like our custom brand questionnaire and branding kick off calls to learn your goals and vision to align on strategy and inspiration.

Then We

Get to work. ID Lab will explore creative directions based on our findings kick-off call and deliver 3 initial logo concepts.

After That

We'll work together to refine the concepts, making adjustments to font, layout or color palette based on your feedback. We’ll get three rounds together to take your brand to the finish line.

At This Stage

You’ll have a logo you love. We’ll then apply your finalized logo and branding to your chosen marketing collateral and to bring your new brand to life.

What Chapter Are You On?

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We are here to help you on any part of your real estate branding journey.

  • Ten navy blue cards arranged in a grid, each featuring a white logo and text indicating team member names like Allen Moskovich, Sassoon, and Ashlei Victoria De Souza.

    Foundations Package

    The Foundations package is perfect for agents starting their journey. It’s provides a blueprint with essential tools to establish your identity, laying the groundwork for a strong and recognizable brand in the competitive real estate world.

    BUILD YOUR FOUNDATION
  • Three real estate listing flyers for waterfront homes in Fort Lauderdale, Florida, with images of houses and interior rooms.

    Icon Package

    The Icon package elevates your brand with sophisticated, personalized elements. Position yourself as an industry standout while saving time and ensuring consistency. Spend more time on building connections and lasting impressions.

    BECOME AN ICON
  • Blue background with white text displaying 'AP' and 'The Abby Palanca Team'.

    Legacy Package

    The Legacy package is for agents building their empire and influence. Experience ultimate branding tailored to your vision and achievements. Get ready to create a distinguished brand that tells your unique real estate story.

    CREATE YOUR LEGACY